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One of the largest commercial banks in Tanzania, providing banking services to individuals, small to medium sized

Built to move, designed to perform

THE GOAL

To humanize financial inclusion

It was by showing its real world impact through storytelling. The goal was aimed to connect audiences to the importance of access not just as a system upgrade, but as a life changing shift for all classes from farmers to business people

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Results

Turning vision into seen measurable impact with time

Across Tanzania, mobile payment transaction volumes rose by nearly 27%, totaling 6.4 billion transactions in 2024, while the value surged 28.5% to nearly 198.9 trillion TZS (from about 154.7 trillion TZS in 2023). Our project humanized these numbers showing how new mobile-first tools became lifelines for individuals excluded from traditional banking. Through honest storytelling, we made inclusion feel personal, not abstract.